On Wednesday, March 26, 2008, Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting he gave global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.
Drawing on the most up-to-date data from GfK Roper Reports Worldwide, GfK Roper Consulting has identified nine distinct groups of consumers who possess extensive knowledge of specific categories and are the grassroots opinion leaders frequently turned to by other consumers for advice on which specific products and services to try.
They are:
- Automotive Influentials
- Money Influentials
- Home Influentials
- Food & Cooking Influentials
- Personal Appearance Influentials
- Out-of-Home Entertainment Influentials
- Technology Influentials
- Wellness Influentials
- Travel Influentials
This WOM Wednesday teleconference takes listeners inside the minds of these “market multipliers” and is designed to help global marketers better understand:
- Who are the Category Influentials that matter most to your brands?
- What do they value and what interests them most?
- Which brands they love and why?
- What do you need to know to get them talking about your brands, products and services?
Tailored to provide global marketers the insights needed to gain a competitive edge, “Unleashing the Power Of Global Social Networks” offers a unique opportunity to learn how to identify, understand, and communicate with the most influential consumers in your category.
Featured Speaker:
- Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting