Wednesday, June 13, 2007 | 12:00 EST
Understanding customer needs is an essential part of growing and improving any business. But getting to the root of what customers really want isn't always easy. On Wednesday, June 13, 2007, WOMMA hosted a teleconference in which Sean Glass of Higher One and Steven Nicks of The Phelon Group participated in a moderated discussion about how they used word of mouth to get to the bottom of what their clients (higher-education institutions) and customers (students of higher education) really want from Higher One.
As explained during their hour-long discussion, Higher One, which provides refund management services to colleges and card-based banking services to students, used the tight-knit community that exists in the higher education industry to get their WOM efforts off the ground and to learn more about their customer base.
Speakers discussed
- The challenges that Higher One faced
- Strategies that were implemented to better understand the customer base
- The creation and implementation of repeatable programs
- How relationships with existing customers were strengthened
- How the company connected with prospective customers
- And more!
Featured Speakers:
- Sean Glass, CMO, Higher One
- Steven Nicks, EVP of Client Services, The Phelon Group
Did you miss this valuable teleconference?
Members can download the audio for free -- an exclusive member benefit now available in the WOMMA Member Center!