On Wednesday, May 30, 2007, speakers Cristofer Eide, Director of Retail Marketing at Hormel David, and Art Muldoon, SVP of Client Services at WOMMA member company BzzAgent described how Hormel and BzzAgent used WOM to spark trial, prompt conversations, and overcome objections to the Jenny-O Turkey Store brand -- just in time for the 2006 holiday season. During the hour-long conference call, the presenters discussed how the campaign was planned, executed, and measured with a specific season in mind -- and listeners walked away ready to execute their own WOM marketing campaigns designed to drive seasonal sales.
Speakers discussed:
- Product selection
- Experience sampling
- Conversation triggers
- Lessons learned -- as applied to a wide variety of products, services, and brands
- And more!
Featured Speakers:
- Art Muldoon, SVP of Client Services, BzzAgent
Art Muldoon is Senior Vice President of Client Services of BzzAgent Inc., an international word-of-mouth media network. Art is responsible for leading the client services and analytics teams that manage the company's relationship with its 150-plus brand and agency clients. A veteran in the online advertising and new media space, Art has held senior positions with Avenue A | Razorfish, Corbis and PricewaterhouseCoopers.
- Cristofer Eide, Director of Retail Marketing, Hormel David
Cris Eide is the Director of Marketing for Jennie-O Turkey Store. He has worked for Hormel Foods in various sales and marketing capacities for 14 years, primarily in Hormel's Grocery Products division.
Did you miss this valuable teleconference?
Members can download the audio for free -- an exclusive member benefit now available in the WOMMA Member Center!