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Recommended Partner Events
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International Conference on Online Media Measurement
March 10-13, 2010, Lisbon
http://i-com.org/
By March 10, 2010, the opening day of the 3rd Global Summit On Online Media Measurement, some leading markets will spend more than 20% of their total ad budget on digital advertising. However, that growth is challenged by the audience fragmentation from 10 digital media platforms (web, mobile, IPTV, etc.), the increasing number of ad formats, metrics and measurement approaches. Coupled with a difficult economy, discovering the “True Picture” of what happens with advertiser investment is now more important than ever. The conference will be held in English.
WOMMA members qualify for the Patronage Organization Member Pass. If you are interested in attending as a VIP under this special rate, please visit: http://i-com.org/global-summit-pricing/.
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Social Reputation Management
March 24, 2010, New York
http://www.bdionline.com/srm.html
The opportunity to support brand advocates as well as the challenge of effectively addressing critics has created a new world for marketers and communicators. This conference will share the best case studies on how communicators and marketers listen to conversations, monitor and comprehend what is being said, and engage through the social web. The case studies will be followed by moderated interactive roundtables.
Use discount code (login to WOMMA Member Center to see code) to get a discounted rate of $155.
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BlogHer Business Conference
August 5, 2010, New York
http://blogherbiz10.eventbrite.com
Now in its fourth year, the BlogHer Business Conference will be held on August 5, 2010 at the Hilton New York, immediately preceding the BlogHer '10 conference. BlogHer Business is an annual "crash course" on best practices for reaching the most influential and powerful consumers -- women online -- in the quickly evolving social media world. This event is kept at a smaller size to facilitate deeper discussion and more valuable networking.
Use discount code (login to WOMMA Member Center to see code) to get 20% off of registration.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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