Past WOM Wednesdays Recaps
- Jun. 11: Net Promoter Economics: Exploring the Economic Impact of Word of Mouth
- Apr. 30: 7 Radical Rules to Leverage Online Sports Fan Buzz
- WOM Wednesday Teleconference Recap -- Insights from the Media and Bloggers Revealed in 2008 PRWeek/PR Newswire Survey of the Media
- WOM Wednesday Teleconference Recap -- Five Rules to Engaging a New Breed of Customer
- WOM Wednesday Teleconference Recap -- Meeting Business Needs by Meeting Social Needs: How United Airlines Used Their Online Community to Generate Insights and Genuinely Connect with Their Customers
- WOM Wednesday Teleconference Recap -- The Law, the FTC, and Word of Mouth Marketing
- WOM Wednesday Teleconference Recap -- Unleashing the Power of Global Social Networks: How To Get Global Category Influentials Talking About Your Brand
- Mar. 12: How NBC Generated Major Buzz and Excitement for the Fall 2007 Premiere of the 'Bionic Woman'
- WOM Wednesday Teleconference Recap -- WOMM Lessons from a Hyper-Competitive Category: Energy Drinks
- WOM Wednesday Teleconference Recap -- Super Buzz or Super Blues: Did Advertisers Find the WOM Sweet Spot Amidst the $2.7 Million Spend?
- WOM Wednesday Teleconference Recap -- Tapping the Blogosphere to Cultivate an Ambassador Movement
- WOM Wednesday Teleconference Recap -- FTC Action on Marketing Food to Kids: A WOM Marketing Perspective
- WOM Wednesday Teleconference Recap -- Know Thy Customer: WOM Strategies to Uncover Customer Needs
- WOM Wednesday Teleconference Recap -- May 30: Driving Seasonal Sales with WOM: How Hormel Made it Happen
- WOM Wednesday Teleconference Recap -- Using House Parties to Spread Word of Mouth for Your Brand
- WOM Wednesday Teleconference Recap -- Evaluating Social Media Initiatives with Web 2.0 Technology
- WOM Wednesday Teleconference Recap -- How Microsoft Turned Windows Vista into a Marketing Success
- WOM Wednesday Teleconference Recap -- Inside the Launch of Nintendo's Wii
- WOM Wednesday Teleconference Recap -- How to Start a Brand Ambassador Movement
- WOM Wednesday Teleconference Recap — Co-Creation: The Ultimate Customer Engagement
- WOM Wednesday Teleconference Recap -- Creating a Best-Seller Using WOM
- WOM Wednesday Teleconference Recap -- Seeding New Products
- WOM Wednesday Teleconference Recap -- WOM and Non-Profits
- WOM Wednesday Teleconference Recap -- Blogs and Brands
- WOM Wednesday Teleconference Recap -- WOM Ethics: A Practical Guide for Doing it Right
- WOM Wednesday Teleconference Recap -- How to Create a Viral WOM Campaign
- WOM Wednesday Teleconference Recap -- Countering Negative Buzz
- WOM Wednesday Teleconference Recap -- CEO Blogger Richard Edelman and GM's FastLane Blog Team
- WOM Wednesday Teleconference Recap -- Jackie Huba, Creating Customer Evangelists

