June 24-25, 2008
Millennium Broadway Hotel – New York City
http://www.thearf.org/assets/am-08
Today’s audience measurement challenge is NOT keeping up with technology, it’s keeping up with consumers. Where are they? What are they doing? How are they doing it? What tools can we use to measure them? Will they work with us to help secure measurement? These are the questions that the 2008 Symposium will address.
Previous ARF Audience Measurement Symposia have examined the challenges of traditional media versus new media and, last year, the increasing personalization of media. This year, we will examine the urgent need to get measurement out in front of the consumer.
Join us June 24–25 at the Millennium Broadway Hotel in New York City. Don’t miss the audience measurement event of the year!