Aug. 24th, 2004
Panelists included: David Reis (DEI Worldwide), Jonathan Carson (BuzzMetrics), Jan Marie Zwiren (Edelman Communications), Dave Balter (BzzAgent), and Jackie Huba (co-author of Creating Customer Evangelists).
Key questions covered:
* How do marketers nurture and grow a "trusted" word of mouth space?
* What are the risks of "shills" being employed by marketers to promote products on message boards, forums, chat rooms, or even offline?
* Are there key lessons we might draw from the history of spam or intrusive pop-up advertising that might better inform word of mouth marketing practices?
* Who's doing it right? Who's doing it wrong? (Yes, we addressed controversial issues head-on.)
Please note: This was an informal, open conversation. Content of the presentation serves solely as topics of conversation, not official WOMMA policy.
