For WOM Wednesday #2, WOMMA hosted a teleconference featuring two of the most impressive examples of top corporate officers blogging the right way -- GM Vice Chairman Bob Lutz's FastLane blog and Edelman CEO Richard Edelman's Speak Up blog. The executives behind both blogs all spoke candidly about their experiences opening up themselves and their companies. Even as they have earned customers and respect for their efforts, all the bloggers talked about the challenges they face, including logistics, promotion, engagement, and transparency. All talked about the main upside of blogging as being able to communicate and listen to what customers are saying.

Featured speakers:
* Richard Edelman, President & CEO, Edelman Public Relations
* Laurie Mayers, Senior Vice President, Deputy Managing Director, Hass MS&L
* Michael Wiley, Director, New Media, General Motors

Blogs authored by the participants:
GM's FastLane
Edelman's Speak Up

URL's referenced during the call:
Movable Type (software that runs FastLane blog)
Technorati (blog search engine)
Poynter Online - Romanesko
Doc Searls
Gawker
Wisdom of Crowds
YouTube
MySpace

Register to sign up for upcoming WOM Wednesday Teleconferences:
http://www.womma.org/telecon.htm