For WOM Wednesday #10, WOMMA hosted a teleconference with two experts on using WOM to launch their books into the best-selling stratosphere -- Greg Stielstra, author of PyroMarketing and the marketing guru behind Rick Warren's Purpose Driven Life and Bryan Eisenberg, author of the new book Waiting for Your Cat to Bark? and co-founder of Future Now. Both authors shared insights into creating a best-seller, stressing methods and techniques that go beyond sales such as giving content away and finding key readers who could talk about the book with their friends.

Featured speakers:
Greg Stielstra, Author, PyroMarketing and VP, Marketing, Thomas Nelson Publishing
Bryan Eisenberg, Author, Waiting for Your Cat to Bark and Co-Founder, Future Now

Topics and URL's referenced during the call:
Waiting For Your Cat to Bark?
Chapter-by-chapter review and commentary on Waiting for Your Cat to Bark
PyroMarketing home
Connect with other Pyromaniacs via Frappr
Thomas Nelson
Future Now

Here's what Greg and Bryan are reading now:

Sync: The Emerging Science of Spontaneous Order by Steven Strogatz
Stumbling on Happiness by Daniel Gilbert
The Ultimate Question by Fred Reichheld

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