For WOM Wednesday #4, WOMMA hosted a teleconference featuring two experts who have planned, created, and executed actual viral marketing campaigns -- Mark Kingdon, CEO of Organic, and Virginia Miracle, Online Advertising Manager and Head of Word of Mouth for Dell. Both gave the inside story on their viral campaigns and the planning that went into getting the virus to spread. Mark and Virginia both listed the creative elements that are likely to get passed along and shared their insights into tracking and measuring results.

Featured speakers:
Mark Kingdon, CEO, Organic
Virginia Miracle, Online Advertising Manager and Head of Word of Mouth, Dell

Topics and URL's referenced during the call:
Organic blog
ADitty4You.com
Dellditty.com
John Moore (Brand Autopsy) post
MySpace

Download handouts (PDF downloads):
Virginia Miracle, Dell presentation
Mark Kingdon, Organic presentation

Register to sign up for upcoming WOM Wednesday Teleconferences:
http://www.womma.org/telecon.htm