For WOM Wednesday #8, WOMMA hosted a teleconference with two experts with long experience seeding products. Both talked about how they direct some campaigns toward getting products into the hands of key influencers, while others are sent to the general public. Patrick gave a case study on the launch of the Chrysler 300C and how it helped re-position the brand in a positive light. Larry talked about various programs StartSampling has conducted for CPG firms and how they've tracked brand awareness.

Featured speakers:
Patrick Thoburn, Co-Founder, Matchstick
Larry Burns, CEO, StartSampling

Download handout (PDF downloads):
Patrick Thoburn presentation
Larry Burns presentation

Topics and URL's referenced during the call:
StartSampling
Matchstick

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