For WOM Wednesday #7, WOMMA hosted a teleconference featuring two WOM experts that effectively use word of mouth for their non-profits and to spread the word about their causes. First, Marc Sirkin from the Leukemia & Lymphoma Society talked about some of the tools they have used to accelerate WOM with their consistuents. Then, Virgil Simons delivered a case study about how his group effectively built grassroots networks using offline, real world WOM and local community barbers. Both shared insights in generating word of mouth at a grassroots level as well as methods of tracking conversations and participation.

Featured speakers:
Marc Sirkin, VP, eMarketing, The Leukemia & Lymphoma Society
Virgil Simons, President, The Prostate Net

Download handout (PDF downloads):
Marc Sirkin presentation
Virgil Simons presentation

Topics and URL's referenced during the call:
Leukemia & Lymphoma Society
Prostate Net
Marc Sirkin's blog
BlogPulse
Technorati

Register to sign up for upcoming WOM Wednesday Teleconferences