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Your Comments on the WOMMA Influencer Handbook
(Public comment closed October 27, 2008)
Shel Horowitz » I'm delighted to see the strong focus on honesty and ethics. Not only is it important to do the right thing so as not to mislead people--especially in an environment as volatile and sometimes covert as harnessing/generating word-of-mouth, but it also helps build a more profitable business, ultimately, and helps dissuade people from the idea that marketing has to be about lies and deceit. Keep up the good work. Shel Horowitz
10.11.08 - 9:10 am
Christine Fife » Well done. Though this doesn't get too detailed, I think it is a helpful handbook to introduce people to influencer marketing. I particularly liked to see that you included a portion on "Engaging with Influencers." You've captured very key points. I would also add a bullet point for engaging with influencers in ways that make sense to the influencer. Depending on what demographic set the influencer may fall into an engagement tactic for one may not be an engagement tactic appropriate for another. The key is to really understand who your influencers are and then engage them in ways that are appropriate to them. It is nice to see the bibliography of reference materials used in writing the handbook as it gives readers a direction to go to learn more in depth detail.
10.09.08 - 6:46 pm
John Bell » (disclosure to those reading these comments - I serve on the WOMMA board) This is a great start of what could be a terrific living document and hub. As such, I am wondering if we might consider adding an aggregation of what others are saying and will continue to say about "Influencers." By offering a tag and a hashtag, we could let people tag their relevant posts and we would pick it up and display it...It would cause you to pick up on good conversations like the one I am hosting in my graduate class: http://digitalinfluencers.ning.com/ Think about it....
10.08.08 - 12:55 pm
iPeter » WOMMA influences me. Seriously!
10.06.08 - 9:56 pm
BILL BYRNE » Pretty good, but I'd be cautious about this statement regarding thanking/working with influencers: "While modest gifts are great to share, a t-shirt will not build brand affinity and is no substitute for an ongoing, committed connection with the user..." I'd skew more towards, gifts of value, whether monetary or perceived. For example, I often work in street fashion and action sports. A limited edition Neck Face t-shirt that's not available anywhere except to a few choice people, goes along way. What's the shirt really cost? Maybe $20 if you can find it. What's it worth to you? Nothing probably. But to the HypeBeast, most likely a lot.
10.06.08 - 7:30 pm
Jean Terranova » The handbook should include concise, concrete examples of when the line is crossed (in bold letters; maybe with hyperlinks to actual events).
10.06.08 - 3:33 pm
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