PURPOSE OF JOB:
The new position plays a key role in leading the company's overall corporate and brand communications digital strategy in the public relations function. Specifically, this position will set the strategic direction for all internet communications including proactive and crisis management to promote and protect brand image using a blend of traditional media and Consumer Generated Media (CGM) experience.

Responsibilities include creation of pro-active, innovative and creative annual plans for activities that span the entire spectrum of Consumer Generated Media, blogs, podcasts, RSS Feeds, social networks, social media technologies - as well as traditional public relations communications materials (press releases, Q&As, b-roll, video production, etc.). The role performs technical/creative activities on the internet and those related to web site. The individual will work with Yum! PA and the brands to identify issues management topics and to monitor and manage those messages online. The position will also provide on-going best practices and education to continually improve the company's CGM/on-line presence.

JOB FUNCTIONS:

• Lead strategy and execution for internet communications spanning pro-active, brand-building and crisis management activity. Use blend of PR communications skills including media relations and on-line strategic and technical expertise to create overall internet plans and employ tactics.
  
• Responsibilities include creation of pro-active annual plans for activities that span the entire spectrum of Consumer Generated Media, blogs, podcasts, RSS Feeds, social networks, social media technologies - as well as traditional public relations communications materials (press releases, Q&A's, b-roll, video production, etc.). Help drive creative Buzz and WOM to cut through the clutter. Write materials and execute plans.
  
• Work with Yum! and individual brands on developing online media plans to compliment the traditional PR plans.
  
• Manage monitoring tool for regular analysis, insight and action steps. In addition to pro-active plans, create clear, formalized process for early identification and rapid response plan.
  
• Perform technical/creative activities on the internet and those related to web site.
  
• Conduct and cascade on-going best practices to continually improve CGM communication. Conduct regular reviews of CGM-activity to ensure optimal experience for internet/web site customers.
  
• Continually increase organization knowledge about CGM through presentations and teaching.
  
• Measure on-going activities and their effectiveness -- use ROI measurement tool.
  
• Responsibilities also include traditional media role such as acting as spokesperson, writing press materials, creating b-roll, etc.

  Qualified candidates should submit visit our site at www.yumcareers.com.