Rated by FORTUNE as the US s most admired bank, Well Fargo is a leading Financial Services innovator. We are leading the adoption of social media in the finance industry, including blogging, consumer-generated media (CGM), wikis and other emerging Web 2.0 technologies. You can play a pivotal role in the development of new social media marketing initiatives by:
- Working with diverse financial product groups to identify social media opportunities;
- Proactively suggest marketing initiatives that take advantage of the fast-moving social media market and maintain our leadership position;
- Defining voice appropriate to our brand, audience and finance products;
- Developing content plans and themes for ongoing blog posts;
- Coaching corporate bloggers;
- Managing ongoing content plans with both internal/external contributors across product groups;
- Edit/review blog posts (grammar, spelling, etc);
- Reviewing for privacy, compliance and regulation compliance;
- Providing ongoing guidance on Internet and Social Media culture as it develops; and
- Lead the development of best practices that ensure continued success across the company.
You will work in a small, fast-moving dynamic team focused on social media efforts, ranging from blogging to consumer-generated marketing and other innovative strategies.
Minimum Qualifications
- BA or equivalent in Journalism, English or related degree required;
- 8 years+ experience required writing, editing, public relations or other communications role;
- Has worked in Internet media for a eading company (eg, Yahoo!, CNET, MSN, About.com or social media sites) preferred;
- Proficient in HTML and CMS (Content Management Systems), preferably Moveable Type;
- Has hands-on experience in social media, which could include profiles on leading networks (LinkedIN, MySpace, Facebook, etc) or a personal/professional blog;
- Has played a leadership and mentoring role in the creation of compelling content for the mass-market, preferably for finance topics; and
- Has experience working within a highly regulated industry preferred, such as Financial, Pharmaceuticals, or Government.