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Live from WOMMA, its WOMMA Live!
WOMMA Live is a single source repository of WOMMA news you want when you want it. In other words, we've streamlined our communication efforts to provide you with what's happening at WOMMA and WOM marketing as it happens. As a result, you no longer need to scour the WOMMA site to find the WOM content that matters to you. WOMMA Live collects and highlights headlines from WOMMA Educational Events, Member News, WOMMA Blogs, WOM Research, and Ethics. Additionally, WOMMA Live allows you to subscribe to content specific WOM topics. Tell your friends, tell your neighbors, and if you are a senior staffer tell your team. |
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Subscribe to our daily newsletter, the WOMMA Word, featuring WOM Research, Brands-specific articles, one-on-one interviews with industry leaders, and all the latest WOMMA events and education opportunities. |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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