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Advocacy WOM




We are China's only WOM marketing company started by experienced client-side marketers. We understand and speak the language of marketing directors and brand managers, and focus on WOM which creates measurable business impact and ROI.

We offer a complete end-to-end WOM marketing solution that includes WOM insights, WOM message development and testing,WOM campaign execution and WOM ROI modeling. Co-creation with our community of influencers is also on offer.

We are the only WOM activation company in China currently affiliated with WOMMA.


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Buyers Guide & RFP Service
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
Downloads
Before you leave, make sure you see these.

This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook

Best Practices Guidebook: WOM in the Customer Contact Center

Read the Guidebook


Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library


WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF


Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF


Case Studies
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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