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Dr. Barak Libai, Tel Aviv University
Barak Libai is a senior lecturer at the Faculty of Management, Tel Aviv University, and a visiting Associate Professor of Marketing at the MIT Sloan School of Management. His research focuses on consumer social interactions such as word-of-mouth and how they affect the growth of markets for new products. He is also interested in ways to place a monetary tag on the value of word-of-mouth interactions. His research on the value for the firm of consumer word-of-mouth over the product life cycle has won awards from the Marketing Science Institute, American Marketing Association and the Journal of Service Research.
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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