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Brains on Fire




148 River Street
Suite 100
864-676-9663
Visit Brains on Fire

At Brains on Fire, we are marketing pirates. Born out of the bond between identity development and word of mouth marketing, we are dedicated to helping companies discover and sustain excitement about who they are and why they exist. We believe (strongly) that great brands are rooted in purpose, not profit. That they focus on relationships, not transactions. And that they thrive through movements, not campaigns.

And guess what? We wrote a book about those beliefs. It’s called Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. Our big-city friends at Wiley Publishing released it in August 2010. Since then the book has connected us with some of the most amazing and inspiring people we’ve ever met. Trust us: it’s not your typical marketing read. The Brains on Fire book explains why people these days simply don’t trust marketers – and what we can do to solve that problem. We'll talk about the danger of focusing on the shiny new tools and tactics du jour (like Facebook and Twitter), and walk you through lessons we've learned on how to connect with and excite your customers, launch authentic word of mouth movements, and produce exponential returns over the long term.

Writing’s not all we do, though. We’ve got a handful of speakers who have presented nationally and internationally with groups like the Public Relations Society of America (PRSA), American Marketing Association (AMA), the Association of National Advertisers (ANA), Human 1.0, and even here at WOMMA, our first marketing home away from home.

A few of our courageous clients include DeVry University, Colonial Williamsburg, Love146, The National Center for Family Literacy, Green Dot Public Schools, Fiskars (The Fiskateers), and Rage Against the Haze (South Carolina’s youth anti-tobacco movement).

Still hungry? Stop by top-ranked blog at www.brainsonfire.com/blog.

 

 
 
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Buyers Guide & RFP Service
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
Downloads
Before you leave, make sure you see these.

This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
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Best Practicebook: WOs GuideM in the Customer Contact Center

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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Case Studies
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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© 2010 WOMMA