Burson-Marsteller
http://burson-marsteller.com
Erin Byrne
Chief Digital Strategist
230 Park Avenue South
New York, NY 10003
212-614-4824

Burson-Marsteller is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, digital and advertising services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, and a subsidiary of WPP, one of the world’s leading communications services networks.

The Burson-Marsteller team brings digital perspective to all client engagements. We devise and deploy digital communications strategies and tactics, typically as part of broader integrated communications campaigns. We believe that effective digital communications plan encompass interactive reputation management, online image shaping, and digital business management. Specific services within our focus areas include:

• Interactive reputation management involves creating communications strategies, devising policies and procedures, and leveraging social media help companies create dialogue with stakeholders. We work with clients to build and protect a company's brand and reputation online. This may include blogger/user-generated media identification and engagement, word-of-mouth marketing, online crisis/issues management, or research-based programs.
  
• Online image shaping pertains to designing and developing digital tools that define an organization’s brand such as Web sites, online advertising campaigns, search programs, mobile marketing, and digital video, to name a few. Ideally these elements are developed as part of integrated communications campaigns to provide a holistic marketing message for stakeholders.
  
• Digital business management relates to leveraging digital tools to help organizations communicate and operate more effectively. Programs may include measurement tools, digital dashboards, intranets and/or extranets, content management systems, training development, and Web hosting services.

Contact Us:

Burson-Marsteller has a worldwide network of digital strategists that have expansive digital and traditional public relations experience. This experience is combined with an understanding of local markets and cultures to provide exceptional client service. Please visit Burson-Marsteller.com to identify your local digital strategist. Or, contact the office of our Chief Digital Strategist at global headquarters in New York (+1.212.614.4000) to get additional information.

Visit us online:
www.Burson-Marsteller.com
www.DigitalPerspectiveBlog.com