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BzzAgent
BzzAgent is an international word-of-mouth (WOM) media network powered by more than a half-million people. We pair consumers with products, information and digital tools to activate widespread opinion-sharing within our own online community and throughout each member’s personal social circles. .
BzzAgent’s proven process and media network allows marketers activate and measure millions of conversations and do it all in an organized, scalable way. BzzAgent has been at the vanguard of WOM marketing since 2001. We have conducted over 600 WOM programs for major brands including P&G, Wrigley, Kraft, TV Guide, Nestle, Philips and Logitech.
BzzAgent participants have spread honest word of mouth to more than 125 million friends and family members. For more information on the company visit BzzAgent.
500 Harrison Ave 3R
Boston, Massachusetts
Phone: 617.451.2280
Email: bzz@bzzagent.com
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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