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Cymfony
Cymfony, a market influence analytics company, scans and interprets the millions of voices at the intersection of social and traditional media. Our third-generation listening and influence platform, Maestro, integrates innovative technology with expert analysis to identify the people, issues and trends influencing businesses—at the speed of the market.
Combining powerful automated analysis with expert human interpretation, Cymfony provides research solutions to help better understand consumer preferences, competitor strengths and weaknesses, and other information critical to a company’s reputation, brands, products and employees.
Cymfony works with marketing, research and PR professionals worldwide, offering a range of packaged and custom services to address specific intelligence requirements, such as social media strategy, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management.
For more information or to schedule a demonstration of Maestro, contact Cymfony at (617) 673-6000 or visit www.cymfony.com
Member Addition or Subtractions: Jim Nail and Andrew Bernstein are no longer with Cymfony. Richard Pasewark is the new General Manager.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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