Login to Member Center
 

Department Zero




Department Zero is an alternative marketing agency specializing in grassroots and experiential marketing. Founded in 2003, our headquarters is located in the Crossroads Art district of Kansas City. With a satellite office in Cincinnati, we are well-rooted in the Midwest, but have feet on the ground from LA to NYC, New Orleans to Detroit. We get face-to-face with niche consumer groups to encourage product interaction, extend brand awareness and stimulate quantifiable activation. Circumventing the traditional, our strategies truly integrate brands within the unique lifestyles of their key target audiences.

Department Zero’s strengths lay in our proprietary staffing and training programs and our world class creativity. Our custom training program, Department Zero University, allows us to ensure only the most brand-relevant, personable and knowledgeable Brand Ambassadors work on our clients’ behalf. With an intense focus on people development, unparalleled creative development, detail driven client service, and a true passion for our clients’ business, we don’t just offer consumers a brand experience we give them a brand education.
Our core capabilities include:


· Creating/Executing large scale proprietary events

· PR buzz/stunts

· Mobile tours

· Grassroots, community involvement

· Product sampling

· In-Store promotions

· Street teams

· Trade show activation

· Sweepstakes


http://www.deptzero.com

 

 
 
WOMMA Members
 
 


1. Member List
2. Update Your Member Profile!

 
   
 
Showcase your new product, meet your next client, make your company known at WOMMA’s School of WOM!
2010 Sponsorship & Exhibitor Packages
 
 
Search WOMMA
 
 
Loading
 
   
 
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
 
   
 
Before you leave, make sure you see these.
 
 

Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library

WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF

Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF

 
   
 
Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
 
 
31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more..
The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more..
 
   
 
 
© 2010 WOMMA