Dr. Andrea Wojnicki
Rotman School of Management
University of Toronto

Professor Andrea Wojnicki is a member of the marketing faculty at the Rotman School of Management, University of Toronto. She earned her doctorate in Marketing from Harvard Business School and her MBA from York University. Most of her current research projects focus on consumers' word-of-mouth behaviors, particularly who generates WOM, under what conditions, and why.

Prior to her academic career, Professor Wojnicki worked in brand management at Kraft Foods. She also worked in advertising and retail management. She has consulted to firms in the automotive, banking, and other industries.

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