Professor Frédéric Brunel (Ph.D. in Marketing, University of Washington) is an applied consumer researcher dedicated to informing two main domains of marketing practice: consumer relationships and product design. His research strives for both theoretical and substantive contributions and focuses on applications and concepts of direct relevance and importance to marketers. These include, for example, consumption communities on and off-line, word-of-mouth dynamics, customer relationship management (CRM) and aesthetic response styles and skill sets. In order to inform these domains, Frédéric Brunel is committed to developing a deep and contextualized understanding of the various social-psychological and cultural factors that can guide and moderate consumers’ responses in these marketing applications. Thus, his scholarly work resides at the intersection of social-psychology and cultural anthropology and focuses comprehensively on culture, group/community and personality/gender levels of analyses.

He has published extensively in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, and Psychology and Marketing. He has presented his work in numerous forums including conferences. His research has also appeared in book chapters, managerial articles and in a series of articles in conference proceedings. He has been a reviewer for all of the major journals and conferences in his field of specialization. His work is used by some of the largest corporations and he is regularly quoted and interviewed in a wide array of print, radio, TV and electronic media outlets.

At Boston University, Professor Brunel teaches in the undergraduate, MBA, doctoral and executive programs. His teaching emphasizes the interdependences and connections between marketing and other business functions. He has been a leader in the design and implementation of the integrated cross functional undergraduate core curriculum (SM323) at Boston University School of Management. Professor Brunel has extensive international teaching experience, including Europe, Latin America and Asia. Over the years, his commitment to higher education has been recognized through several teaching and service awards.