Ed Keller, CEO of the Keller Fay Group, has been called “one of the most
recognized names in word of mouth.”

The Keller Fay Group (www.kellerfay.com) is a specialist market research
firm focused exclusively on word of mouth marketing. Keller Fay’s syndicated
research service, TalkTrack®, is the only comprehensive tracking study of
America’s word of mouth conversations that monitors word of mouth
conversations about products, services, and brands, including those that
occur offline as well as online.

Prior to founding Keller Fay, Keller was CEO of RoperASW, where he worked
for almost 20 years. And prior to Roper, Keller worked at Yankelovich.

The publication of Keller's book, The Influentials, co-authored by Jon Berry,
has been called the "seminal moment in the development of word of mouth."
The book has been featured in leading publications, including The New York
Times, The Washington Post, USA Today, Fortune, Fast Company, Smart
Money, Ad Age, AdWeek and BrandWeek. The American Marketing
Association named The Influentials one of the best marketing books of 2004.

Keller is President of the Board of the Word of Mouth Marketing Association
(WOMMA), and a board member of the Advertising Research Foundation
(ARF). He is Past President of the Market Research Council, and in 2006
was a Lecturer at the University of Pennsylvania's Annenberg School for
Communication. He serves on the Annenberg School’s Alumni Advisory
Board.

Keller speaks frequently to business audiences about word of mouth
marketing, and is quoted frequently in the trade press.

Keller is a magna cum laude graduate of the University of Pennsylvania,
where he also earned his MA in Communications from the Annenberg School
for Communication.