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ICOM, a division of Epsilon Targeting




ICOM, a division of Epsilon Targeting, is the leader in targeted marketing and manager of North America’s largest survey response database, TargetSource. Rich data is at the heart of what we do. But we don’t stop there. For us, targeting is about discovering more intelligent ways to reach your best customers. Developing deeper insights. Exploring new possibilities. Our clients depend on us to help define, discover and understand their most profitable segments. Acquire a clear line of sight to best prospects. Inspire loyalty through personalized communication. Tap into new targeting techniques, including interactive and integrated solutions like word of mouth. From start to finish, or any step in between, we help brands realize their objectives.

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Buyers Guide & RFP Service
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
Downloads
Before you leave, make sure you see these.

This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
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Best Practices Guidebook: WOM in the Customer Contact Center

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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Case Studies
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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