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Spread Your Message By Word of Mouth
Remember what happened in high school? You said something to someone before first period. By lunchtime, the entire school knew the story. That was the original word of mouth. Word of mouth has matured: instead of being flooded with rumors, you now get deluged with sales.

Viral Marketing Means Instant Marketing
- Viral Marketing is a central component of successful word of mouth campaigns. We locate major influencers, and then distribute your message via microsites, corporate and individual blogs, online videos, games, podcasts, Vcast, text messaging, and mobile media.
- Almost instantly, people are sharing your videos and games, discussing the benefits of your products and services. Over time, as the media gets passed on, you strengthen the bond with current customers while generating increased brand awareness and sales.

Community Marketing: Finding a Focused Audience.
- There are prospects everywhere with a natural inclination to buy your products and services. We find them in community sites, forums, blogs, and social networks, and through mobile media like wi-fi, mobile phones, and PSP.
- By targeting a focused audience, our community research provides more relevant feedback. And unlike traditional market research, you get honest judgments about your promotions and brand -- opinions that create enhanced messaging and more paying customers

 

 
 
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2011 WOMMA Events
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Buyers Guide & RFP Service
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
Downloads
Before you leave, make sure you see these.

This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
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Best Practicebook: WOs GuideM in the Customer Contact Center

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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Case Studies
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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© 2010 WOMMA