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GMR Marketing

Founded in 1979, GMR is a marketing management agency that
specializes in engagement marketing. We produce campaigns that connect
brands and consumers through experiential triggers like sports, music,
entertainment, retail and digital marketing. We provide end-to-end service
across each practice through strategic planning, campaign design, program
development, production, management and measurement.
GMR is a client-centric agency. We make recommendations based on client
objectives, not ours and we work solely on behalf of the brand, not on
behalf of any property. GMR delivers strategically sound, professionally
executed marketing solutions that engage consumers in impactful brand
experiences. Our experience is evident in the award-winning campaigns
we've created for our clients over the past thirty years. With over 500
marketing and operational professionals on staff, our resources are diverse
and scalable, giving clients the freedom to address marketing opportunities,
no matter the size or circumstance.
GMR enjoys a large and diverse client base. Our unique process enables us
to mine consumer insights and match them to brand values to develop
effective communication platforms and experiences. Our broad resume of
clients has target audiences ranging from, Soccer Moms to the elusive
18-24 year old male to tweens and older adults. GMR is often asked how we
develop such compelling and effective connections across such a wide range
of brands and audiences. The answer is simple: we focus on our innate
understanding of consumers and consumer behavior putting the target consumer
first to connect the right brand with the right consumer in the right place
in real time. We believe that this process builds a meaningful and lasting
brand relationship.
GMR's culture is distinctly people-centric. At the heart of it, we do
whatever it takes to get things done within budget and on time. GMR employs
smart, energetic marketers and gives them the tools to create effective
solutions for our clients, but not without having a bit of fun along the
way.
GMR is an Omnicom subsidiary and part of the Radiate Group. We are based in
Milwaukee with offices in Chicago, New York, Los Angeles, Dallas, San
Francisco, Charlotte, Toronto, Vancouver, London, Paris and Beijing.
http://www.gmrmarketing.com/
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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