| |
Home Tester Club
Home Tester Club is an online platform that creates conversations around grocery products by sending out free new products every month to it's members to test and comment on. The Home Tester Club is a live social forum, a space where members upload and share their own ratings and reviews of new grocery products, as well as learn from each other's experiences. Manufacturers then choose the most powerful messages directly from the mouth of real grocery shoppers and amplify them across the most appropriate medium. By doing this, prospective consumers are assisted in navigating the evaluation process of the new product via the uncensored ratings and reviews. Home Tester Club harnesses the power of advocates as they share and spread positive word-of-mouth about their experiences with the new product.
Visit Home Tester Club Here
|
|
|
|
|
|
|
|
|
Before you leave, make sure you see these.
|
 |
This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
|
|
Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
|
|
Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
|
|
WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
|
|
Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
|
|
|
|
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
|
Building A Loyal Community for the Travel Channel
more..
|
ABC Studios Advisory Panel: It’s Emmy Time!
more..
|
|
|
