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IBM




International Business Machines Corporation, abbreviated IBM and nicknamed "Big Blue" (for its official corporate color), is a global technology and innovation company headquartered in Armonk, New York. IBM is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. The company offers a wide range of infrastructure, hosting and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world's most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients around the world become "smarter" as the planet becomes more digitally interconnected. That includes working with organizations and governments to build systems that improve traffic congestion, food safety, the availability of clean water, and the health and safety of populations. IBM is a hub of innovation and invests more than
$6 billion a year in R&D, holding more patents than any other U.S.
technology company, just completing its 17th year of patent leadership. IBM Research has received recognition far beyond any other commercial technology research organization and is home to 5 Nobel Laureates, 9 US National Medals of Technology, 5 US National Medals of Science, 6 Turing Awards, and 10 Inductees in US National Inventors Hall of Fame. IBM was behind the inventions of the PC; the continuous blood separator used to treat critically ill leukemia patients; the method for using excimer lasers that eventually became photorefractive (LASIK) eye surgery; the SABRE travel reservation system; relational databases; among other things.
Specialties: IT Services, Consulting, Business Analytics & Optimization, CRM, ERP, security, software, strategy, storage, disaster recovery, enterprise architecture, BPM, Smarter Planet, Outsourcing, semiconductors, and microprocessors.


Visit IBM's homepage here.

 

 
 
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Buyers Guide & RFP Service
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
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Best Practices Guidebook: WOM in the Customer Contact Center

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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Case Studies
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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