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Second Life is the leading 3D virtual world filled with user-created content and immersive experiences. In Second Life, Residents meet and interact with friends around the world, enjoy entertainment from live music to role-playing games, explore unique environments and communities, and much more. Residents can also create, buy, and sell anything they can imagine, participating in the world's largest user-generated virtual goods economy.

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Buyers Guide & RFP Service
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
Downloads
Before you leave, make sure you see these.

This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook

Best Practices Guidebook: WOM in the Customer Contact Center

Read the Guidebook


Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library


WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF


Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF


Case Studies
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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© 2010 WOMMA