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Mars, Incorporated
Mars, Incorporated is a private, family-owned company founded in 1911 and employing 70,000 associates at more than 300 sites, including more than 130 factories, in about 75 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.
These segments produce some of the world's leading brands:
Chocolate - M&M®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®;
Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®;
Food - UNCLE BEN®, DOLMIO®, EBLY®, MASTERFOOD® and SEEDS OF CHANGE®; Drinks - KLIX® and FLAVIA®;
Symbioscience - WISDOM PANELTM MX, SERAMIS®, and COCOAPROTM.
For more information, please visit www.mars.com.
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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