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MyLikes
MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers on the web to create endorsements for products and services they like. We are attempting to change the way brand and discovery advertising is done on social media and other places on the web where influencers have a more engaged following, by letting the influencers (who are the ones who understand their audience the best) choose and write endorsements in their voice.
We are also committed to being metrics driven. Influencers on MyLikes can like anything in the world (even if they are not sponsored). To help them do this, we have a structured database of over 3 million items - books, movies, tv shows, restaurants popular web services and locations. We also calculate and publish an influence score depending on their engagement on other social media websites and their historical performance on MyLikes.
Visit MyLikes
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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