Pete Blackshaw, Chief Marketing Officer, WOMMA Co-Founder
56 West 22nd Street, Third Floor
New York, New York 10010
513-618-6725
Visit Nielsen BuzzMetrics

Nielsen BuzzMetrics, one of the original co-founding members of WOMMA, is the global measurement standard in Consumer-Generated Media. With solid data-mining technology, superb research and Nielsen's unrivaled experience in media measurement and client services, we help today's companies, brands and business professionals better understand the influence and impact of CGM on products, issues, reputation and image.

Through our BrandPulse(TM) product, we help promote and protect brands by measuring CGM and listening attentively to the pulse in online "buzz." We work with over 100 Fortune 1000 companies and brands. Automotive, electronics, entertainment, pharma/health, and CPG are focus verticals.

"Consumer-Generated Media" (CGM), a term we coined, encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands. CGM originates from:

* Blogs (we monitor over 28MM)
* Message boards and forums
* Public discussions (Usenet newsgroups)
* Discussions and forums on large email portals (Yahoo!, AOL, MSN)
* Online opinion/review sites and services
* Online feedback/complaint sites