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Nielsen
Pete Blackshaw, VP, Digital Strategic Services, WOMMA Co-Founder
56 West 22nd Street, Third Floor
New York, New York 10010
513-618-6725
Visit Nielsen BuzzMetrics
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications.
Nielsen BuzzMetrics is recognized as an industry leader in enabling companies to protect and promote brands through the measurement and analysis of social- and consumer-generated media. Nielsen BuzzMetrics uncovers data-driven insights culled daily from more than a million blogs and social networks worldwide and delivers meaningful consumer insights and real-time market intelligence to help marketers compete and thrive in today's consumer-driven world.
To learn more about how Nielsen can help with your listening strategies, contact sales.us@nielsen.com. Learn more about Nielsen BuzzMetrics here.
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF |
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Learn from the brands and agencies that successfully developed and measured WOM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOM knowledge.
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31 Days of the Dragon
HP provided 31 HDX “Dragon” systems to 31 selected influencers for 31 days to give away to lucky readers of their sites. 31 top bloggers promoted the contest, HP, the HDX Dragon and each other, this has never happened before and it showed the collective power of a community banding together. Bloggers created and shared custom marketing materials, including a dedicated site, graphics, logos, videos and RSS feeds... more.. |
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The Atlas Solution: Stimulate the Economy, and Creating Buzz
The client is an upscale shopping center that opened just two years ago in the middle of a working class area of Queens, New York. An outdoor center, the owner found that the most difficult time of year was the post-holiday winter months. With the economy slumping in January ‘08, the Shops wanted to create something that would generate a lot of attention, speak directly to consumers concerns about the economy, and drive traffic to the center... more.. |
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