John Bloomstrom
720 E. Pete Rose Way
Cincinnati, OH 45202
513.762.1728
jbloomstrom@northlich.com
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For over 30 years, Northlich has been helping brands identify the most effective influencers and convert them to ardent brand advocates at those decisive moments when a consumer is most receptive to a product recommendation. Our influencer marketing programs deliver richer trial experiences, expand new user bases, provide powerful claim platforms, boost credibility for future product launches or brand extensions and create impenetrable brand loyalty.

Using our unique F.E.A.T. Process, we help brands Find the right influencers, Enlist them, convert influencers to brand Advocates and Track program effectiveness. At each stage in our process, we have developed several proprietary tools.

Finding Influencers

Influence Finder - Clarifies who are the primary influencers of the brand's consumers and the touch points when brand messages are most effectively received.

Magnet - Identifies influencers by their personality traits of being highly confident, persuasive and connected, which makes them more effective at attracting consumers to the brand.

pPanels - Provides immediate access to over 30 panels of peer and professional influencers to learn how they receive category information and transmit brand recommendations.

Enlisting Influencers

xPert - Selects influencers to serve as brand thought leaders based on their visibility, media exposure, stature and professional reputation.

Reputation Prism - Creates a perceptual mapping of a brand and its key competitors to display awareness and favorability across a series of category attributes.

Activating Advocates

eValuator - Evaluates a variety of messages and delivery techniques across a sample of influencers to learn which ones have the most potential to be meaningful, persuasive and viral.

Laser Launch - Delivers immediate access to influencers to gauge usage and attitude input, brand equity measures and recommendation potential.

Mindscan - Collects and organizes feedback to influencer messages and delivery techniques, and permits real-time concept optimization.

Tracking Effectiveness

Viralocity Index - Determines the share of brand recommendations made by influencers to consumers.

Conversion Index - Measures consumer actions after the influencer's recommendation to understand how trial and repurchase build loyalty.