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PopularMedia
PopularMedia offers a suite of social media marketing solutions and services that help global brands and agencies turn consumers into powerful influencers. Our solutions leverage social and online media networks to create fast-growing, sustainable, and measurable word-of-mouth (WOM) programs that deliver new customers, leads, sales, and targeted traffic, and a socially connected consumer database for future marketing initiatives. PopularMedia has created programs for more than 125 customers across the publishing, entertainment, e-commerce, financial services, technology, and telecom industries. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures. For more information, please visit: www.popularmedia.com
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Webinar: When Companies Need More Than Facebook: How an Internal Social Network is an Advantage
Free for Everyone
Wed., July 8 at 12 pm EST
more... |
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Before you leave, make sure you see these. |
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library |
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF |
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Ethics Code
The WOMMA Ethics Code of Conduct defines best practices, unacceptable practices, and baseline rules of the road.
Download PDF |
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Metrics Best Practice Guidebook
Provide your ideas to help improve the draft of our guide which helps to practically explain measurement & metrics.
Download & Comment |
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Read about companies that do it right. |
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Twebinars: How Radian6 Generated Brand Awareness Through Social Media and WOM
Interest in Radian6’s social-media-monitoring platform depended on a wider adoption of social media among marketing and communication professionals... more... |
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Building A Loyal Community for the Travel Channel
The Travel Channel boasts a diverse range of viewers, from armchair dreamers, living vicariously through the shows, to veteran travelers ready to plot their next trip. Travel Channel's challenge is to deliver content and consumer touch points... more.. |
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