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Publishers Clearing House
Publishers Clearing House (PCH) is a leading multi-channel direct marketer of value-based consumer products and magazines and a respected leader in the direct marketing industry. PCH uses sweepstakes to draw attention to its discounted magazine deals and product offers. Nationally known for its Prize Patrol that surprises winners on their doorsteps with huge sweepstakes prizes while TV cameras are rolling, the company that has awarded over $210 Million in prizes also offers free credit and 100% satisfaction guaranteed on all items purchased through the mail or pch.com. With approximately 400 full-time employees, over 40% of PCH’s profits go to trusts for the benefit of charities.
Visit Publishers Clearing House.
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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