Puneet Manchanda is Associate Professor of Marketing at the Graduate School of Business, University of Chicago. He received his M.Phil, and Ph.D. in Marketing from Columbia University, his MBA in Marketing and Finance from the Indian Institute of Management, Ahmedabad, India and his BSEE from BITS, Pilani, India. Prior to joining the University of Chicago, he held various marketing positions at Unilever. He teaches the capstone marketing strategy class at the University of Chicago in the full-time, part-time and executive MBA programs.

Professor Manchanda's main research interest is in building models to solve strategic marketing problems such as word-of-mouth marketing, resource allocation, launch planning and CRM. His most recent work has focused on marketing strategy problems in the pharmaceutical, hi-technology, gaming and insurance industries. He has presented his research at many universities in the United States and abroad and his papers have appeared in Marketing Science, Journal of Marketing Research and Marketing Letters. In 2001, he was among a select group of scholars "identified as the potential leaders of the next generation of marketing academics" by the Marketing Science Institute.

Professor Manchanda has been an invited speaker at various industry research conferences. He collaborates with companies on research/consulting/education projects in the United States and Asia. These companies span a broad range of industries spanning pharmaceuticals, hi-technology, consumer packaged goods and insurance. His research and commentary on current topics has been published in business media outlets such the New York Times, the Baltimore Sun, Investors Business Daily and Forbes.com.