Quicken Loans, a member and supporter of WOMMA since 2007, is the nation's largest online lender and the 5th largest overall lender with over $29 billion in home loan volume closed in 2010. J.D. Power and Associates ranked Quicken Loans “highest in customer satisfaction for primary mortgage origination in the U.S.” in 2010 and FORTUNE magazine has placed Quicken Loans in the top 100 places to work in America for the past seven years.

Word of mouth marketing is extremely important in the mortgage industry. In fact, the majority of people purchasing mortgage financing do so from a trusted referral. Influencing potential clients with valuable and truthful information is not just a good idea, it's essential for survival in today's extremely competitive mortgage market. Recognizing this, Quicken Loans has initiated many word of mouth and social media initiatives including Facebook campaigns, Twitter as a customer service and educational channel, the Quicken Loans DIFF blog, the Quicken Loans Yahoo! Answers Knowledge Provider campaign, blogger outreaches, reputation management planning, and video testimonial campaigns.

Word of mouth is an excellent complement to Quicken Loans’ overall marketing mix and will only grow in importance as consumers become more technologically connected and educated.

1050 Woodward Ave
Detroit, MI 48322
313-373-3070

Quicken Loans website
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