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Sports Media Challenge
Since 1988, Sports Media Challenge has helped more than 100 leading university Athletic Departments, professional leagues, teams and world-class sports personalities protect and enhance their brands through strategic communications, consulting and training. Buzz Manager is SMC's Word-of-Mouth analysis service. Buzz Manager's proprietary search engine and expert analysts monitored the chatter on fan-generated media in real time and compared it to content from Traditional Media sources to determine where discussion is occurring, the volume of chatter, the passion of fans, and their influence.
Some of the more prominent clients to use PR and marketing tools both proactively and reactively include The Universities of Notre Dame, Tennessee, Texas, NCAA Football, ESPN, THE PGA TOUR, The NFL, MLB and NBA teams as well as NFL MVP Peyton Manning, and NBA great Shaquille O'Neal.
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
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Building A Loyal Community for the Travel Channel
more..
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ABC Studios Advisory Panel: It’s Emmy Time!
more..
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