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The Insiders




The Insiders, is a WoM-specialized agency in Europe, which runs the multi-country WoM-network (www.theinsiders.eu). Opinions and authentic conversations between consumers are stimulated everyday for many products & services. The medium is used as reinforcement in the marketing-mix for many companies. The network is growing strongly with +150.000 “Insiders”. The agency consults and supports clients to implement a structural conversation culture with their consumers. Clients include a.o. Philips, Sara Lee, Diageo, Danone, Sony, J&J. The headquarter is located in Antwerp, Belgium.

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Buyers Guide & RFP Service
Find your next WOM vendor & expert company, or submit an RFP to member companies specializing in: Digital WOM, Research, Consulting, Offline WOM, or Communities.
Downloads
Before you leave, make sure you see these.

This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
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Best Practices Guidebook: WOM in the Customer Contact Center

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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
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Case Studies
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.

Building A Loyal Community for the Travel Channel
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ABC Studios Advisory Panel: It’s Emmy Time!
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