| |
TiVo
Jacqueline Yau
2160 Gold Street
Alviso, CA 95002
Visit TiVo
TiVo, a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). At TiVo, we wouldn't exist without the enthusiasm of our customers. They like to talk. It's the grassroots buzz and the word-of-mouth referrals that have spread the love of TiVo. We repay our subscribers by continuing to provide the best TV entertainment experience available, and we continue to engage them with subscriber programs and correspondence like TiVo Rewards, the TiVo Newsletters, and the TiVo Blog. TiVo even launched a contest to crown the world's first TiVo Ambassador -- the person who proves to be the most enthusiastic TiVo evangelist. TiVo connects consumers to the TV they want, when and where they want it. Then they tell 2 friends. And so on.
|
|
|
|
|
|
|
|
|
Before you leave, make sure you see these.
|
 |
This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
|
|
Best Practices Guidebook: WOM in the Customer Contact Center
Read the Guidebook
|
|
Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
|
|
WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
|
|
Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
|
|
|
|
Learn from the brands and agencies that successfully developed and measured WOMM campaigns. Stand on the shoulders of these giants, use their lessons learned, and grow your WOMM knowledge.
|
Building A Loyal Community for the Travel Channel
more..
|
ABC Studios Advisory Panel: It’s Emmy Time!
more..
|
|
|
