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WOMMA UPDATE #9: 2/2/2005

WOMMA UPDATE #9: 2/2/2005

Email Newsletter Archive

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1. Standards Council Agrees on Terminology Framework
2. Save These Dates: March 29-30
3. New WOMMA Newsletters
4. Calling All Publicity
5. Welcome New Members
6. Work for WOMMA

ACTION ITEMS:
a. Add March 29-30 to your calendar
b. Send word when you make the press


1> Standards Council Agrees on Terminology Framework
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After two months of work, the WOMMA Standards Council has agreed upon a framework for word of mouth marketing definitions and units. Expect to see details in the next few weeks as we write up the work in progress and publish it for comment on the WOMMA website.

The Council will continue to face challenges, such as dealing with the wide variety of terminology being used for identical processes and bridging the cultural and communications gaps among different companies and industries.

Want to get involved? Contact WOMMA to find out the schedule of bi-weekly teleconferences.

Not a member? Contact us today to join and help set the standards for the industry.


2> Save These Dates: March 29-30
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WOMMA's two-day conference will take place in Chicago, March 29 and 30. Learn the hottest new techniques, hear the secrets behind the most successful campaigns, and meet the other pioneers in this fantastic field.

Check out future issues of the WOMMA UPDATE for venue and speaker lists.


3> New WOMMA Newsletters
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WOMMA launched two new newsletters this week.

The Womnibus:
The greatest WOM marketing strategies and successes, sent to you each week in very brief, snappy summaries.

Buzz Brains:
Fascinating interviews and case studies from the smartest WOM marketers. Fresh profiles every week.

>> Sign up here:
http://www.womma.org/newsletters.htm

4> Calling All Publicity
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Been in the press lately? Our mission is to let the world know the terrific things you're doing -- we can't let others know unless you let us know.

So tell us if you:
-- were mentioned in an article
-- made a speech
-- wrote a case study
-- issued a press release
-- changed jobs or hired someone new
-- announced a new job opening

Send it to: editor@womma.org


5> Welcome New Members
------------------------------------------------
WOMMA welcomes new members Zondervan, The Tweedy Group, and Matchstick.

Thanks for your support!


6> Work for WOMMA
------------------------------------------------

WOMMA seeks senior staffers to take the organization to the next level. We need passionate self-starters with proven track records managing high-level group projects with volunteer participants.

Full-time positions based in Chicago include VP of Events and Programs, VP of Membership, VP of Communications/Policy, Webmaster/Online Activist, and Operations Manager.

Cover letter, resume, and salary requirements to Preston Firestone: preston@womma.org.

Posted by WOMMA Editor on February 2, 2005 10:00 AM |

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