An Open Letter to All VBMA Members
The members of WOMMA value the work that VBMA is doing and we value our relationship with you. We are committed to supporting your efforts and investing in a strong working relationship between our organizations.
Our groups represent the future of a thriving, trustworthy market for all viral, buzz, and word of mouth marketers. Together we can ensure a prosperous future for the industry and success for each of our members.
WOMMA and VBMA were each created to help grow a healthy word of mouth marketing profession, bring together key players in the industry, and bring recognition for the work that they do. After informal discussions at various conferences in early 2004, the founders of VBMA and WOMMA independently created complementary organizations. They chose different organizational structures and membership benefits, but with the same goal -- helping all of our members and our industry become more successful.
From the day we started, WOMMA has offered its unconditional support to the VBMA. When WOMMA hired me as CEO in October 2004, my first call was to Justin Kirby, offering our support and resources. In a November 2004 meeting with VBMA president Thomas Zorbach, WOMMA offered financial assistance to VBMA to underwrite programs of mutual interest, participation in our committees and events, simulcasting of our conferences and webinars, open access to all content that we produce, and much more.
In the same spirit:
1. We invite all VBMA members to attend our upcoming conference and will be offering a discount to VBMA members. We have also reserved speaking slots on the panels for VBMA members.
2. We invite VBMA to join with us and all other interested organizations in forming an international coalition that serves as an umbrella group to coordinate our mutual efforts.
3. We are inviting VBMA representatives to join the WOMMA Advisory Board and serve as official liaisons.
The greater good of our industry is our highest goal, and we hope all interested organizations can work together. There is an important role for all organizations, philosophies, and operating styles, and we sincerely look forward to continued collaboration with VBMA in a warm working relationship.
Please do not hesitate to call on us if we may be of service in any way. Feel free to contact me personally at any time, for any reason.
Sincerely,
Andy Sernovitz
CEO
andy@womma.org
312-335-0035
http://www.womma.org
