WOMMA Ethics Code Released

WOMMA published a draft of its Word of Mouth Marketing Code of Ethics this morning. The document is being presented as a draft for public comment.

We believe that this publication is an important first step in building an industry based on a foundation of ethical principles and consumer respect.

By no means should this be taken as a final document. It is a first step in a complex process. All interested parties are invited to comment and participate in the revision and improvement of the WOMMA Code.

We thank the hundreds of people who have contributed to this draft, the WOMMA members, and the many other stakeholders who were involved in the discussion. These are complicated issues and we appreciate that you stepped up to face the challenge. Not everyone will agree with the details, but getting the conversation started is a worthy goal.

Please get involved in the discussion. Feel free to contact me personally if I may be of service in any way.

Full details and the comment process are available at: http://www.womma.org/ethics.htm

Related documents include:

• The WOMMA Ethics Code


• Fundamental Principles


• Frequently Asked Questions


• Press Release


• WOM 101 - Background on word of mouth marketing

The WOMMA Code is a work in progress. All interested parties are invited to participate.

• Participate in the comment and revision process here.


• See comments that have been submitted.

Posted by WOMMA Editor on February 9, 2005 8:00 AM | Send to a friend

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