Warning This is old content! The WOMMA News Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | WOMMA News Blog Home | Next →

Dr. Dina Mayzlin joins WOMMA Advisory Board

Dr. Dina Mayzlin
Assistant Professor of Marketing
Yale School of Management

Professor Mayzlin's research focuses on word of mouth online. She is studying how firms can influence online conversations as well as how firms can measure these conversations to perform market research. Her other interests include public relations and the marketing of fashion goods.


Working Papers

"The Effect of Word of Mouth Online: Online Book Reviews" (with J. Chevalier) October, 2003

"Using Online Conversations to Measure Word-of-Mouth Communications," (with D. Godes) 2003

"Promotional Chat on the Internet," 2003

"The Influence of Social Networks on The Effectiveness of Promotional Strategies," 2002


Official Site

Posted by WOMMA Editor on April 11, 2005 5:12 PM |

← Previous | WOMMA News Blog Home | Next →