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Get Involved: Standards & Ethics

STANDARDS COUNCIL
The Standards Council has been hard at work developing common standards and terminology for the word of mouth marketing industry. We are getting close to publishing the first defining framework and a white paper.

You should get involved if you are interested in metrics, measurability, and ROI in word of mouth.

The next scheduled conference call of the Ethics Council is Thursday, April 14 at 1 p.m. EST/10 a.m. PST. Contact WOMMA to get the dial-in number.


ETHICS CODE
We have received significant feedback on the code of ethics, along with extensive discussion at the WOMMA Summit. This week we begin drafting the next version of the WOMMA Code. Other future activities for the Council beyond the Code will also be considered and examined.

Please participate. This is a vital issue that impacts everyone. The next call is April 13 at 5 p.m. EST. Contact WOMMA to get the dial-in number.


It's not too late to sign up and participate, but don't wait! Contact WOMMA Membership VP Larry Forssberg at larry@womma.org to find out how you can get involved today.

Posted by WOMMA Editor on April 12, 2005 5:35 PM |

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