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WOMMA at Shop.org

WOMMA presented to the largest names in online retail at the Shop.org Online Marketing Workshop held on April 20-22. WOMMA presented a discussion on viral marketing strategies, with panelists including Andy Sernovitz, Mark Hughes of Buzzmarketing, Linda Jane Bennett of Yahoo!, and Jared Blank of Tommy Hilfiger.

WOMMA also hosted two roundtable discussions about word of mouth by retailers. Issues raised included best practices, the ethics code, and starting or improving a WOM program.

Posted by WOMMA Editor on April 25, 2005 9:54 AM |

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